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Cookie Policy

Last updated: 8 May 2026

This Cookie Policy explains what cookies are, how we use them on the BrightMetric website, and how you can control them.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies allow websites to remember your actions and preferences over time, so you don't have to keep re-entering information whenever you return to the site or navigate between pages.

2. How We Use Cookies

We use cookies for several purposes:

  • Essential functionality: To enable core website features
  • Performance and analytics: To understand how visitors use our site
  • Functionality: To remember your preferences and settings
  • Security: To protect against fraudulent activity

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Cookie Name Purpose Duration
cookieConsent Stores your cookie consent preferences 1 year
sessionID Maintains your session while browsing Session
enrollmentData Temporarily stores form data during enrolment Session

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website.

Cookie Name Purpose Duration
_ga Google Analytics: distinguishes users 2 years
_gid Google Analytics: distinguishes users 24 hours
_gat Google Analytics: throttles request rate 1 minute

3.3 Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced, personalised features.

Cookie Name Purpose Duration
selectedService Remembers your selected programme Session
userPreferences Stores your site preferences 6 months

4. Third-Party Cookies

We use services from third parties that may set their own cookies. These include:

4.1 Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics uses cookies to collect information about site usage, which helps us improve our website.

The information collected includes:

  • Number of visitors
  • Pages visited
  • Time spent on the site
  • Referral sources
  • Device and browser information

This information is processed in an anonymised form. For more information about Google Analytics cookies, visit Google's Analytics Cookie Usage page.

4.2 Payment Processors

When you make a payment, our payment processor may set cookies for fraud prevention and secure transaction processing.

5. Session vs Persistent Cookies

Session Cookies

These temporary cookies are deleted when you close your browser. They help us maintain your session as you navigate between pages.

Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They remember your preferences and actions across multiple visits.

6. How to Control Cookies

Managing Your Cookie Preferences

You have several options to control or limit how cookies are used:

1. Cookie Banner
When you first visit our site, you'll see a cookie banner where you can accept or reject non-essential cookies.

2. Browser Settings
Most browsers allow you to control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Block third-party cookies
  • Delete cookies when you close the browser
  • Alert you when a website tries to set a cookie

3. Browser-Specific Instructions

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

7. Impact of Disabling Cookies

If you disable cookies, some features of our website may not function properly. Specifically:

  • You may need to re-enter information more frequently
  • Your preferences may not be saved
  • Some interactive features may not work
  • The enrolment process may not function correctly

Strictly necessary cookies cannot be disabled without severely affecting website functionality.

8. Local Storage

In addition to cookies, we use browser local storage to temporarily store:

  • Enrolment form data before submission
  • Contact form data before submission
  • Cookie consent preferences

Local storage data remains in your browser until explicitly cleared. You can manage local storage through your browser's developer tools or by clearing your browsing data.

9. Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. Currently, there is no industry standard for responding to DNT signals. We do not alter our data collection practices in response to DNT signals.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. The updated version will be indicated by the "Last updated" date at the top of this page.

11. Further Information

For more information about how we handle your data, please see our:

  • Privacy Policy
  • GDPR Compliance Statement

12. Contact Us

If you have questions about our use of cookies, please contact us:

Email: [email protected]

Address:
BrightMetric Education Ltd
42 Wellington Street
London, WC2E 7BD
United Kingdom

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